黄姝姝, 汪辉. 基于网络评论的普达措国家公园公众游憩感知[J]. 自然保护地,2021,1(4):20−26. DOI: 10.12335/2096-8981.2021031504
引用本文: 黄姝姝, 汪辉. 基于网络评论的普达措国家公园公众游憩感知[J]. 自然保护地,2021,1(4):20−26. DOI: 10.12335/2096-8981.2021031504
HUANG Shushu, WANG Hui. The Public Recreation Perception of Patatson National Park Based on Network Reviews[J]. Natural Protected Areas, 2021, 1(4): 20−26. DOI: 10.12335/2096-8981.2021031504
Citation: HUANG Shushu, WANG Hui. The Public Recreation Perception of Patatson National Park Based on Network Reviews[J]. Natural Protected Areas, 2021, 1(4): 20−26. DOI: 10.12335/2096-8981.2021031504

基于网络评论的普达措国家公园公众游憩感知

The Public Recreation Perception of Patatson National Park Based on Network Reviews

  • 摘要: 随着信息化的发展,网络逐渐成为公众生活中不可缺少的一部分,网络评论也成为了解公众感知特征的一条重要渠道,公众游憩感知研究可为国家公园的规划和建设提供理论基础和参考意见。本文以普达措国家公园为样本,选取携程网5年(2015年1月1日—2019年12月31日)的网络评论数据为研究对象,通过ROST CM6等软件,分别从文本和照片两个角度,分析公众的游憩感知特征。研究结果表明,游憩景观为公众感知重点,其中以自然景观中的属都湖和碧塔海为代表的湖泊景观为公众关注的焦点。此外,以松鼠、牦牛为代表的动物景观和以牧场为代表的人文景观也受到公众的关注。公众对普达措国家公园的满意度总体较高,但是对门票价格等管理措施满意度较低。因此,本文建议在未来的游憩利用区的建设和管理中,有关部门应该提高管理服务水平,丰富游憩活动内容,从而改善普达措国家公园的游憩功能,满足公众游憩要求。

     

    Abstract: With the development of information technology, the internet has gradually become part of public life, and network reviews have become an important channel to understand the characteristics of public perception. The study of public recreation perception provided a theoretical basis and reference for the planning and construction of national parks. This study took Patatson National Park as a sample, selected the online review data of Ctrip for five years, and analyzes the public’s perception characteristics of recreation from the perspective of text and photos through softwares such as ROST CM6. The results showed that recreational landscape was the focus of public perception, and the lake landscape represented by gudu lake and Bitahai lake was the focus of public attention. In addition, the animal landscape represented by squirrels and yaks and the human landscape represented by pastures were also concerned by the public. The public satisfaction with Patatson National Park was generally high, but the satisfaction with ticket prices and other management measures was low. Therefore, in the future construction and management of recreation areas, the relevant departments should improve the management service level, increase the development of the human landscape and improve the recreation function of Patatson National Park to meet the public recreation requirements.

     

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