柯山, 潘辉, 陈钦, 等. 旅游者环境契合度影响因素及关系模型研究—以武夷山国家公园为例[J]. 自然保护地,2022,2(1):12−22. DOI: 10.12335/2096-8981.2021072101
引用本文: 柯山, 潘辉, 陈钦, 等. 旅游者环境契合度影响因素及关系模型研究—以武夷山国家公园为例[J]. 自然保护地,2022,2(1):12−22. DOI: 10.12335/2096-8981.2021072101
KE Shan, PAN Hui, CHEN Qin, et al. Study on the Influencing Factors and Relationship Models of Tourists’ Environmental Compatibility: A Case Study of Wuyishan National Park[J]. Natural Protected Areas, 2022, 2(1): 12−22. DOI: 10.12335/2096-8981.2021072101
Citation: KE Shan, PAN Hui, CHEN Qin, et al. Study on the Influencing Factors and Relationship Models of Tourists’ Environmental Compatibility: A Case Study of Wuyishan National Park[J]. Natural Protected Areas, 2022, 2(1): 12−22. DOI: 10.12335/2096-8981.2021072101

旅游者环境契合度影响因素及关系模型研究以武夷山国家公园为例

Study on the Influencing Factors and Relationship Models of Tourists’ Environmental Compatibility: A Case Study of Wuyishan National Park

  • 摘要: 旅游者环境契合度、沉浸体验与游憩体验质量是关乎旅游地可持续发展的话题。本文以武夷山国家公园为案例地进行研究,以SPSS 22.0为统计工具,对收集到的236份问卷进行数据分析处理,构建并验证了旅游者环境契合度的影响因素与关系模型。研究结果显示,环境契合度显著正向影响沉浸体验,国家公园游憩区开展旅游应开发与旅游者产生高契合的游憩项目及活动,吸引旅游者沉浸式体验。另外,沉浸体验显著正向影响游憩体验质量,国家公园游憩区应通过不断完善解说系统、丰富国家公园导览解说参与等方法提高旅游者的沉浸体验程度,从而提高旅游者游憩体验质量。最后,研究根据环境契合度越高,对应的游憩体验质量就越高这一作用关系,提出国家公园管理者不仅要重视旅游者沉浸体验程度,而且要通过完善国家公园环境设施、经营管理等提高满意度和游憩地社区居民的友好度,由环境契合度的提高来助力游憩体验质量的提升。

     

    Abstract: Tourists' environmental fit, immersion experience, and recreation experience quality are the topics related to the sustainable development of tourism destinations. Taking Wuyishan National Park as a case and SPSS 22.0 as a statistical tool, this paper analyzed and processed the data of 236 questionnaires collected, and constructed and verified the influencing factors and relationship model of tourists' environmental fit. Research results showed the degree of environmental fit had a significant positive impact on the immersion experience. The national park recreation area should develop recreation projects and activities that have a high fit with tourists to attract tourists' immersion experience. In addition, the immersion experience had a significant positive impact on the quality of the recreation experience. The national park recreation area should constantly improve the interpretation system, enrich the participation of national park guide interpretation and other methods to improve the degree of tourists' immersion experience, so as to improve the quality of recreation experience. Finally, according to the functional relationship that the higher the degree of environmental fit, the higher the quality of the corresponding recreational experience, the national park managers should not only pay attention to the degree of tourists' immersion experience but also improve the satisfaction and the friendliness of the residents of the recreational community by improving the environmental facilities and management of the National Park. The improvement of environmental fit will help to improve the quality of the recreational experience.

     

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